How Defining Your Brand Can Help You Get Unstuck
Wednesday, February 26, 2020, 1:00 PM - 2:00 PM, ET
Presenter: Jennifer Goddard, IMS

As your practice grows, are you finding that things seem to be getting harder instead of easier? 

Does it sometimes seem like there's a glass ceiling on your income and you just can't seem to break through? 

Almost everyone who tries to scale their business runs into this at some point. These are common symptoms of "Brand Chaos." As your practice grows and expands, so does your network of stake holders -- staff, clients, referral sources, and more. Your message gets watered down, edited, and changed along the way -- just like in the children's game of Gossip. Over time, the brand message is so convoluted, it's unrecognizable. That's when you run into revenue roadblocks. 

During this session, you will discover the 12 classic brand archetypes, which one best fits your firm, and how brand alignment crashes through that glass ceiling and gets you back on track to scale your revenue and profits.


This course is not eligible for CLE credit

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This webinar is included for Practice Development Subscribers

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