Sponsor: Integrity Marketing Solutions

https://www.integritymarketingsolutions.com/

 

Presenter: Jennifer Campbell Goddard, CEO

 

Five Steps to Restoring Trust and Launching Your Breakout Year

 

Successful marketing is all about leadership. Before focusing on clicks, funnels or closing ratios, law firm marketing must address the core issue of leadership, which is trust. In this session you’ll learn a five-step process to create a trust-based marketing plan to launch your practice to break-out performance.

 

Presenter Bio

Estate planning and elder law attorneys across the country credit Jennifer C. Goddard for helping them achieve success in growing their practices’ and increasing their profitability. Her knowledge of a law firm’s business side is deftly woven with marketing expertise and sage advice. Jennifer has been at the helm of Integrity Marketing Solutions since 1995. She also owns and operates Legacy Ranch in Colorado Springs, a working ranch and retreat center dedicated to helping attorneys find their voice, discover their story and tell it in a true, compelling way that touches people’s hearts. She comes to marketing from a background in journalism, having served for nearly a decade as a managing editor and award-winning reporter. She has been honored by both the Missouri Press Association and the University of Missouri-Columbia (UMC) for Excellence in Journalism. Jennifer holds a bachelor’s degree in journalism from UMC and a master’s in business strategy, management and leadership from Michigan State University.