Lori Pulvermacher is a Practice Advisor for Atticus, Inc., an organization dedicated to serving the legal profession by advancing skills and optimizing law firm management. She supports attorneys who are brilliant practitioners in their pursuit to be great business professionals.

With a well-rounded perspective, Lori brings a unique mix of management, operations, marketing, sales, and client delivery experience, complemented by practical knowledge of business development.

Prior to Atticus, Lori worked at several notable organizations. Most recently, at Lift Consulting, where she was a sales trainer and business consultant. She was the Director of Business Solutions at Law as A Business (LAB) where she pioneered the launch of this new division for ElderCounsel. She has held various roles at both ElderCounsel and WealthCounsel and has worked with attorneys for the past 20 years.

Lori received her MBA from Edgewood College—Madison, WI, and holds a bachelor’s degree in business and two associate degrees in marketing and management.

Outside of her professional endeavors, Lori is an active volunteer, a board member for multiple organizations, and a youth sports coach. Lori and her husband reside in Wisconsin with their two daughters on an organic, grass-fed beef hobby farm. In her free time, she enjoys gardening, boating, skiing, and playing softball.