Ali Katz (formerly Alexis Martin Neely) graduated first in her class from Georgetown Law in 1999, where she was also a John M. Olin Law & Economics Fellow and learned all about win/lose, zero sum games and began to get the idea that something new was needed. She then clerked on the 11th Cir Ct of App and was an associate at Munger Tolles & Olson, before leaving to start her own law firm, which she grew from scratch into a 7-figure business in just 3 years by inventing a new way of serving client families in her community. Ali wrote the best-selling book on legal planning for families, Wear Clean Underwear, and created the Money Map to Freedom + LIFT Foundation Systems programs, based on her own need to make legal and financial decisions with her eyes wide open.