Most lawyers struggle with video for two reasons: (1) they can’t stay consistent, and (2) they’re not sure what to say. One leads to burnout. The other leads to invisibility. 
In this advanced session, Temi Siyanbade, attorney and author of Show Don’t Tell, shares The READY Habit™, a sustainable framework that helps attorneys create intentional, aligned video content that builds trust, supports their brand, and positions them as go-to authorities. You will learn how to clarify your message, identify your audience, assemble a simple setup, and develop impactful video outlines using clarity prompts.
In an AI-driven world where content is easy to replicate, presence is your greatest differentiator. And in a high-trust profession like estate and elder law, video is more than marketing—it’s how clients come to know you, trust you, and choose you.
Whether you are posting your first video or refining your voice as a trusted authority, this session will help you use video not just as a marketing tool, but as a leadership discipline—so you can become the visible, respected professional clients seek out by name.