This is an empowering session for attorneys and small firms seeking to master the art of effective pricing. This course teaches attendees how to confidently assess and communicate the value of their work. Through a blend of practical strategies and real-world examples, attendees will learn how to overcome common pricing pitfalls, such as undercharging or inconsistent pricing. Learn how to position yourself against online automated lost-cost competitors like LegalZoom and Rocket Lawyer. Lastly, this session will focus on turning objections into opportunities. This course is more than just about pricing—it’s about claiming your worth in a competitive marketplace.